Meet the Pack

We’re a women-owned, tech startup in Madison WI.

We’re a small tech startup with a big mission. We want to save animal lives.

Our animals are furry family members. It’s impossible to relax when you’re constantly worried that your dog may be too warm, too cold or perhaps just anxious. We wanted to create a way that you CAN be there, virtually, via video and audio – and you are constantly reassured that your pet is safe.

Karen D. Orr

Top Dog / Founder

I’ve always loved dogs. When I was in college, on a trip to visit my Grandma in my old beater car without air conditioning, my dog started to overheat – WHILE I WAS IN THE CAR! I didn’t have much money, but I found a way to buy a new car. This incident, along with so many tragic news stories, inspired me to take action to stop animals from dying in cars. Our furry family members deserve better!

Adrianne Machina

The Show Dog / VP, Sales & Marketing

I’ve been in sales & marketing since college, and have had my own marketing consulting companies since 2005. I met Karen shortly after my sweet Roxy passed away from a heart condition. I immediately jumped on board. Formerly a board member for Capital K9s, (a non-profit that raises money for the Madison Department K9 Units), I was well aware of both the danger and the necessity of sometimes leaving animals in cars.

Brian Warnecke

Technology Pack Leader / CTO

I’m a lifelong geek who spends his days running into burning buildings to keep the trains running on time, or perhaps in this case, I’m the one “Who Let the Dogs Out!” (cue music) I work hard so that our team and our customers can do amazing things to make our world a better place.

Our Support Team

Customer Satisfaction

Behind our small team, we have teams of engineers, support personnel and partners, each dedicated to making travel with pets safer.

Want to get involved?

Drop us a line and let us know how you’d like to participate.